While this may be a question that every business eager to enhance, repair or maintain its reputation has pondered, the answer is simple. An effective PR strategy can transform your business strategy and reshape your businesses future.
So if you are considering whether to invest in PR, we’ve put together five reasons why you should.
PR generates leads
Lots of them.
Trying to land organic exposure in an overly saturated market is impossible – unless you have a PR strategy in place to attract new customers and clients. PR can introduce your organisation to a new audience that may never have discovered you by securing coverage in relevant media outlets and generating publicity about your product and services.
PR attracts investors
Getting suitable placements at appropriate times in media outlets can draw the attention of potential investors. They are likely to want to learn more about your company and how they could invest their cash in aiding the development. Without PR, this can often be a real challenge if you don’t have the contacts to get this coverage. Hiring a PR service will increase your business credibility, perfect for start-up companies looking to gain the necessary funding to expand.
PR helps recruit talent
Organisational branding came before personal branding – and it matters to talent.
PR campaigns can attract potential clients and employees, but this is all down to planning and preparation. With the proper techniques, you could increase your publicity and seek the best talent out there.
PR gives you control over publicity.
If you feel strongly about the messages conveyed about your business, then PR ensures you have a great deal more control of what is being broadcast in media outlets.
PR practitioners will also work with you and your organisation to formulate a communication strategy that highlights your positive attributes, identifies milestones or achievements that are newsworthy, and create and define your brand story.
PR Can Help With Crisis Management
The way a crisis is managed can make or break your company during a developing issue or crisis.
Organisations are vulnerable to a range of unexpected threats, any of which can harm your reputation and have a lasting impact on revenue, customer acquisition, loyalty, and other essential business outcomes.
A crisis communication plan can prevent substantial damage should the time come when your organisation faces a crisis.
By working with a PR consultancy or practitioner before an event occurs, you can substantially improve your ability to minimise the impact of negative publicity on your business.
We advise global brands, business and organisations on reputation, communications and public affairs and partner with them to create impactful communication through our beskpoke solutions.
We specialise in protecting and promoting business, brands and individuals through public relations & strategy development, reputation management, media relations and through leadership, learning & development and executive coaching.